Most would’ve missed the opportunity

(how being real builds real connections)​​​I’m working with a team at a manufacturing company. It’s only been a few months, but they’re absolutely crushing it on LinkedIn – 10-20x engagement AND conversations. One of them didn’t even have a profile, but his first posts? 18-20 likes with only 30 connections. (Not bad!) He already knew […]

She’d never written a post (now VCs are calling)

I had one of those calls last week that reminded me exactly why I do this work. My client wanted to catch up and share her wins since finishing our 3-month program (and ask about how I could possibly continue to support her. What started as a quick check-in turned into 30 minutes of pure […]

She was getting tons of engagement (but zero clients)

Josie reached out to me completely frustrated. She was doing all the “right” things on LinkedIn:→ Posting consistently→ Getting solid engagement→ Building her “personal brand” But here’s what wasn’t happening: New clients. “I’m getting what looks great with the vanity metrics, but it’s not resulting in clients. I’m spending all this time. It’s not going anywhere.” […]

The most vulnerable case study I can share (mine)

I just posted something on LinkedIn that made me physically squirm. $100K in 3 months. My own numbers. My own story. I don’t normally share performance-based content.​It feels awkward and uncomfortable, and it makes me anxious af.(I literally sent it to a LinkedIn bestie first to assess the cringe factor). But if I don’t share this story, I’m doing […]

LinkedIn success starts offline (most people miss this)

I had a lightbulb moment on a sales call the other day. She was frustrated about “not seeing results” from her LinkedIn efforts. She’d been posting consistently, engaging with content, sending connection requests. All cold outreach. All strangers. Then I asked her: “What communities are you part of? What events do you attend?” Turns out, […]

You’re avoiding LinkedIn (this might be why) + a 30 day transformation!

I was talking with a prospect the other day, and she brought up something I hear often: “I know I need to be more active on LinkedIn, but I just can’t get started.” Now, most people think it’s about not knowing what to post or being camera-shy. But after working with hundreds of clients, I’ve […]