I signed 8 clients before I launched my business

(+ free workshop, woop!) 2 years ago this week, I was a mix of terrified and excited. I’d just signed my first client… without a website, without branding, and kept bumping on it without even a business name I felt confident about. (I’d changed it twice already.) But by the time I “officially launched” in […]

Most would’ve missed the opportunity

(how being real builds real connections)​​​I’m working with a team at a manufacturing company. It’s only been a few months, but they’re absolutely crushing it on LinkedIn – 10-20x engagement AND conversations. One of them didn’t even have a profile, but his first posts? 18-20 likes with only 30 connections. (Not bad!) He already knew […]

She’d never written a post (now VCs are calling)

I had one of those calls last week that reminded me exactly why I do this work. My client wanted to catch up and share her wins since finishing our 3-month program (and ask about how I could possibly continue to support her. What started as a quick check-in turned into 30 minutes of pure […]

LinkedIn isn’t a stage anymore (and that’s good news)

I saw someone post last week that they get the same number of sales with 50,000 followers as they did with 12,500. That should tell us something. The followers quadrupled. The business results stayed flat. Which means followers aren’t the metric that matters. From Stadium to Block Party LinkedIn used to feel like a massive […]

She was getting tons of engagement (but zero clients)

Josie reached out to me completely frustrated. She was doing all the “right” things on LinkedIn:→ Posting consistently→ Getting solid engagement→ Building her “personal brand” But here’s what wasn’t happening: New clients. “I’m getting what looks great with the vanity metrics, but it’s not resulting in clients. I’m spending all this time. It’s not going anywhere.” […]

“How often do I need to post?”

I talked to someone recently who was completely overwhelmed by LinkedIn. A LinkedIn ‘guru’ had told her she needed to post daily. So she spent months thinking about posting, building out the messaging, and creating the perfect daily content calendar. Months of planning. Zero days of posting. Meanwhile, her competitor was showing up twice a […]

The DM that made my stomach turn

Last week I went on a bit of an “engagement” tangent. I posted about how LinkedIn feels awkward because it IS awkward (we’re the first generation trying to figure out how to build genuine relationships online through commenting and DMs), and how micro conversations (ie comments) compound into real relationships (because “we kinda talk every day for a quick second” in the […]

The most vulnerable case study I can share (mine)

I just posted something on LinkedIn that made me physically squirm. $100K in 3 months. My own numbers. My own story. I don’t normally share performance-based content.​It feels awkward and uncomfortable, and it makes me anxious af.(I literally sent it to a LinkedIn bestie first to assess the cringe factor). But if I don’t share this story, I’m doing […]

Finding your LinkedIn lurkers (the ones silently watching you)

“What if my dream clients aren’t active on LinkedIn?” I hear this concern constantly. But, there’s a huge difference between being active and being present. Your dream clients might not be posting daily or commenting on every thread, but they’re absolutely there. In fact, recent stats show that just over 50% of LinkedIn users are lurkers – that’s half a […]

LinkedIn success starts offline (most people miss this)

I had a lightbulb moment on a sales call the other day. She was frustrated about “not seeing results” from her LinkedIn efforts. She’d been posting consistently, engaging with content, sending connection requests. All cold outreach. All strangers. Then I asked her: “What communities are you part of? What events do you attend?” Turns out, […]