My first live public workshop is Thursday
(and I’m so nervous! đ) Hey Reader! I need to tell you something. I’m doing my first ever public workshop this Thursday. 107 people have already signed up. And I’m absolutely terrified. Not because I don’t know my stuffâŠI’ve been âdoing LinkedInâ for nearly a decade, worked with ~100 clients, built a business to half […]
What Bartending Taught Me About LinkedIn Thought Leadership
(But, seriously!) Hey Reader I know what you’re thinking. “Oh great, another ‘What [random thing] taught me about [business thing]’ story.” You know the one: âWhat proposing to my girlfriend taught me about B2B sales.” This one’s real. I promise. And it became the foundation of my entire business model. ** When I came back […]
How to approach DM’ing on LinkedIn
(why your DM’s might be quiet, too) Hey Reader! I was on a call with a client last week reviewing his LinkedIn DM strategy. His posts are going viralâŠliterally – getting thousands of impressions! Connections flooding in. “I get connections. But after the first message? Crickets.” So I asked him to show me what he’s […]
I signed 8 clients before I launched my business
(+ free workshop, woop!) 2 years ago this week, I was a mix of terrified and excited. I’d just signed my first client⊠without a website, without branding, and kept bumping on it without even a business name I felt confident about. (I’d changed it twice already.) But by the time I “officially launched” in […]
Most wouldâve missed the opportunity
(how being real builds real connections)âââI’m working with a team at a manufacturing company. It’s only been a few months, but they’re absolutely crushing it on LinkedIn – 10-20x engagement AND conversations. One of them didn’t even have a profile, but his first posts? 18-20 likes with only 30 connections. (Not bad!) He already knew […]
She’d never written a post (now VCs are calling)
I had one of those calls last week that reminded me exactly why I do this work. My client wanted to catch up and share her wins since finishing our 3-month program (and ask about how I could possibly continue to support her. What started as a quick check-in turned into 30 minutes of pure […]
LinkedIn isnât a stage anymore (and that’s good news)
I saw someone post last week that they get the same number of sales with 50,000 followers as they did with 12,500. That should tell us something. The followers quadrupled. The business results stayed flat. Which means followers arenât the metric that matters. From Stadium to Block Party LinkedIn used to feel like a massive […]
She was getting tons of engagement (but zero clients)
Josie reached out to me completely frustrated. She was doing all the ârightâ things on LinkedIn:â Posting consistentlyâ Getting solid engagementâ Building her âpersonal brandâ But hereâs what wasnât happening: New clients. âIâm getting what looks great with the vanity metrics, but itâs not resulting in clients. Iâm spending all this time. Itâs not going anywhere.â […]
“How often do I need to post?”
I talked to someone recently who was completely overwhelmed by LinkedIn. A LinkedIn ‘guru’ had told her she needed to post daily. So she spent months thinking about posting, building out the messaging, and creating the perfect daily content calendar. Months of planning. Zero days of posting. Meanwhile, her competitor was showing up twice a […]
The DM that made my stomach turn
Last week I went on a bit of an “engagement” tangent. I posted about how LinkedIn feels awkward because it IS awkward (we’re the first generation trying to figure out how to build genuine relationships online through commenting and DMs), and how micro conversations (ie comments) compound into real relationships (because “we kinda talk every day for a quick second” in the […]