I signed 8 clients before I launched my business

(+ free workshop, woop!) 2 years ago this week, I was a mix of terrified and excited. I’d just signed my first client… without a website, without branding, and kept bumping on it without even a business name I felt confident about. (I’d changed it twice already.) But by the time I “officially launched” in […]

Most would’ve missed the opportunity

(how being real builds real connections)​​​I’m working with a team at a manufacturing company. It’s only been a few months, but they’re absolutely crushing it on LinkedIn – 10-20x engagement AND conversations. One of them didn’t even have a profile, but his first posts? 18-20 likes with only 30 connections. (Not bad!) He already knew […]

The DM that made my stomach turn

Last week I went on a bit of an “engagement” tangent. I posted about how LinkedIn feels awkward because it IS awkward (we’re the first generation trying to figure out how to build genuine relationships online through commenting and DMs), and how micro conversations (ie comments) compound into real relationships (because “we kinda talk every day for a quick second” in the […]

The most vulnerable case study I can share (mine)

I just posted something on LinkedIn that made me physically squirm. $100K in 3 months. My own numbers. My own story. I don’t normally share performance-based content.​It feels awkward and uncomfortable, and it makes me anxious af.(I literally sent it to a LinkedIn bestie first to assess the cringe factor). But if I don’t share this story, I’m doing […]

Finding your LinkedIn lurkers (the ones silently watching you)

“What if my dream clients aren’t active on LinkedIn?” I hear this concern constantly. But, there’s a huge difference between being active and being present. Your dream clients might not be posting daily or commenting on every thread, but they’re absolutely there. In fact, recent stats show that just over 50% of LinkedIn users are lurkers – that’s half a […]

LinkedIn success starts offline (most people miss this)

I had a lightbulb moment on a sales call the other day. She was frustrated about “not seeing results” from her LinkedIn efforts. She’d been posting consistently, engaging with content, sending connection requests. All cold outreach. All strangers. Then I asked her: “What communities are you part of? What events do you attend?” Turns out, […]

You need 2 audiences on LinkedIn (are you missing half?)

“How do I grow my network?” A question I hear constantly. What I’ve learned in my career as a sales professional who always crushed quota using LinkedIn, and after working with hundreds of leaders to build their LinkedIn strategy: There are actually two distinct audiences you need to be thinking about. Sure, there are lots […]

Social media exhausts you (but LinkedIn empowers you)

I’ve been hearing this a lot lately: “I’m so burnt out from social media.”​“I tried Instagram for a year and got zero returns.”​“I hate posting but I know I have to.”​“Can’t I just outsource this whole thing?” I get it. Social media can feel like a massive time investment with zero business returns. But here’s […]

Why AI makes YOU more valuable (+ Gary Vee’s take)

I was listening to Codie Sanchez’s podcast “Big Deal” featuring Gary Vaynerchuk (you know, the guy who built Wine Library TV and basically turned entrepreneurs into content creators), and my ears perked up when she asked: “How would you build a big company – your empire – if you started today?” His response? → Content. […]

LinkedIn’s 2023 algorithm confession (it explains today’s chaos)

Everyone keeps talking about the algorithm. I know, I’m guilty of it too. 🙊 But I’m not talking about it in that panicked, sky-is-falling way…like I said before, I’m not really bothered by it. 2 years ago (almost to the date!) an article in Entrepreneur Magazine came out: ​LinkedIn Changed Its Algorithms — Here’s How Your […]