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We’re in a trust recession (and it’s changed LinkedIn)

I was on a call with a client the other day, and we started talking about this idea of a “trust recession.” It hit hard. We’re in a Trust Recession As soon as I heard those words, I thought, “Wow, that’s exactly what I’m feeling and what clients have been feeling.” — Someone recently told […]

LinkedIn reach is WAY down (but I’m not bothered)

Everyone is freaking out about reach on LinkedIn right now. “I’ve been shadowbanned!” (yes.. seriously saw this)​“Reach is at an all-time low!”“It’s down 30%!” Literally everyone seems to be talking about it. (THAT and how you shouldn’t use the em-dash anymore since that’s apparently a clear tell it was written by AI – as if the […]

The simplest content strategy ever

Are you tired of trying to follow all these content frameworks? — Engage, educate, entertain.— The 80/20 rule (80% value, 20% promotion).— The 4-1-1 rule (4 educational, 1 soft promotional, 1 hard promotional).— MOFU BOFU TOFU (this one always makes me cringe a little – can’t really explain why). If you’ve worked with me or […]

Want more PR? Do this

Here’s a stat that I love and that’s super motivating (regardless of where you are on your LinkedIn journey): There are 1 billion users on LinkedIn. But only around 1% post any original content. Let that sink in. That means 99% of people are just… scrolling. Watching. Consuming. But not creating. Not sharing their expertise. Not […]

LinkedIn company page strategy — continued!

I can’t help but follow up on last week’s newsletter about what to do with your company page because WOW, it hit a nerve! (“Nerve” might be a little dramatic, but hopefully you know what I mean ; ) My inbox flooded with questions like: “Should I keep my company page updated even if most engagement happens […]

Company pages matter — just not how you think.

“What do I do with my company page?” I get asked this all the time. Actually, most people think it’s MORE important than their personal page. (Especially people new to LinkedIn) Here’s the thing: Company pages DO matter. Just not how most people think they do. Your Company Page Strategy (That Actually Works) Most people […]

The one investment that never loses value (even in this economy)

We obsess over our financial investments.We track our health metrics religiously. But what about the investment that Harvard researchers found is the #1 predictor of happiness and longevity? → Your relationships. The Harvard Study of Adult Development (running for over 80 years now) found something stunning: The depth of your relationships is the strongest predictor of your […]

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