LinkedIn isn’t a stage anymore (and that’s good news)

I saw someone post last week that they get the same number of sales with 50,000 followers as they did with 12,500. That should tell us something. The followers quadrupled. The business results stayed flat. Which means followers aren’t the metric that matters. From Stadium to Block Party LinkedIn used to feel like a massive […]

The most vulnerable case study I can share (mine)

I just posted something on LinkedIn that made me physically squirm. $100K in 3 months. My own numbers. My own story. I don’t normally share performance-based content.​It feels awkward and uncomfortable, and it makes me anxious af.(I literally sent it to a LinkedIn bestie first to assess the cringe factor). But if I don’t share this story, I’m doing […]

You need 2 audiences on LinkedIn (are you missing half?)

“How do I grow my network?” A question I hear constantly. What I’ve learned in my career as a sales professional who always crushed quota using LinkedIn, and after working with hundreds of leaders to build their LinkedIn strategy: There are actually two distinct audiences you need to be thinking about. Sure, there are lots […]

The simplest content strategy ever

Are you tired of trying to follow all these content frameworks? — Engage, educate, entertain.— The 80/20 rule (80% value, 20% promotion).— The 4-1-1 rule (4 educational, 1 soft promotional, 1 hard promotional).— MOFU BOFU TOFU (this one always makes me cringe a little – can’t really explain why). If you’ve worked with me or […]

Unlocking Growth: Why a Nearbound Strategy is Your Key to Sales Success

The rules of the game have changed. Gone are the days when traditional sales tactics were enough to drive business growth. The noise is louder, the competition fiercer, and the strategies more complex. This brings us to a critical juncture: the need to adopt a nearbound strategy to propel sales forward. It leverages your network, […]