Here’s a stat that I love and that’s super motivating (regardless of where you are on your LinkedIn journey):
There are 1 billion users on LinkedIn. But only around 1% post any original content.
Let that sink in.
That means 99% of people are just… scrolling. Watching. Consuming.
But not creating. Not sharing their expertise. Not building their personal brand.
This is your opportunity.
The chance for you to become the go-to expert in your industry – especially within your network and network’s network – is very real.
It’s just a matter of understanding how and then being consistent with it.
Get this: I was on a call once with Jason Feifer, the Editor-in-Chief of Entrepreneur Magazine.
Someone asked about how to start getting more PR.
Jason’s response? “Get on LinkedIn.”
To hear that response from him was almost surprising (except that I know just how magical it is!)
This isn’t some LinkedIn coach telling you to post more. This is someone who controls what gets published in one of the biggest business magazines in the world.
And he’s telling entrepreneurs: LinkedIn is where you need to be.
For those still hesitating…
Maybe you’re still overthinking. Still waiting for the perfect time. Still worried about what people will think.
Here’s the truth:
Right now IS the perfect time to get started.
There is no better, no more perfect moment than this one.
While everyone else is waiting for “someday,” you can start today.
While 99% of people are consuming, you can be creating. While others are invisible, you can be building authority.
If you’re just getting started: Go you! You’re already ahead of 98% of people just by taking action.
If you’ve been posting consistently: You’re part of the 1% doing things differently. (And maybe feeling a little vulnerable while you’re at it – I know I am sometimes.)
Either way, you’ve got this.
I’m proud of you.
And I’m excited to see you on LinkedIn.
***
Your mission this week:
Post something. Anything. Share an insight from your work.
Ask a question about your industry. Tell a story about a lesson you learned.
It doesn’t have to be perfect. It just has to be YOU.
Tag me in your next post so I can support you!
The 1% isn’t exclusive because it’s hard to get into. It’s exclusive because most people never try.
You’re trying. That’s what matters.
Quick Announcements:
- My calendar is filling up fast! If you’re looking for support on this LinkedIn journey, let’s get you locked in. I’m booking for July and August start dates now.
- My new website is live! Take a looksy: www.nearpointstrategies.com
Until next time,
Natasha
P.S. Reply “LFG” if you want more info about working together. Let’s channel that energy into LinkedIn success!