You need 2 audiences on LinkedIn (are you missing half?)
“How do I grow my network?” A question I hear constantly. What I’ve learned in my career as a sales professional who always crushed quota using LinkedIn, and after working with hundreds of leaders to build their LinkedIn strategy: There are actually two distinct audiences you need to be thinking about. Sure, there are lots […]
Social media exhausts you (but LinkedIn empowers you)
I’ve been hearing this a lot lately: “I’m so burnt out from social media.”“I tried Instagram for a year and got zero returns.”“I hate posting but I know I have to.”“Can’t I just outsource this whole thing?” I get it. Social media can feel like a massive time investment with zero business returns. But here’s […]
Why AI makes YOU more valuable (+ Gary Vee’s take)
I was listening to Codie Sanchez’s podcast “Big Deal” featuring Gary Vaynerchuk (you know, the guy who built Wine Library TV and basically turned entrepreneurs into content creators), and my ears perked up when she asked: “How would you build a big company – your empire – if you started today?” His response? → Content. […]
You’re avoiding LinkedIn (this might be why) + a 30 day transformation!
I was talking with a prospect the other day, and she brought up something I hear often: “I know I need to be more active on LinkedIn, but I just can’t get started.” Now, most people think it’s about not knowing what to post or being camera-shy. But after working with hundreds of clients, I’ve […]
LinkedIn’s 2023 algorithm confession (it explains today’s chaos)
Everyone keeps talking about the algorithm. I know, I’m guilty of it too. 🙊 But I’m not talking about it in that panicked, sky-is-falling way…like I said before, I’m not really bothered by it. 2 years ago (almost to the date!) an article in Entrepreneur Magazine came out: LinkedIn Changed Its Algorithms — Here’s How Your […]
We’re in a trust recession (and it’s changed LinkedIn)
I was on a call with a client the other day, and we started talking about this idea of a “trust recession.” It hit hard. We’re in a Trust Recession As soon as I heard those words, I thought, “Wow, that’s exactly what I’m feeling and what clients have been feeling.” — Someone recently told […]
LinkedIn reach is WAY down (but I’m not bothered)
Everyone is freaking out about reach on LinkedIn right now. “I’ve been shadowbanned!” (yes.. seriously saw this)“Reach is at an all-time low!”“It’s down 30%!” Literally everyone seems to be talking about it. (THAT and how you shouldn’t use the em-dash anymore since that’s apparently a clear tell it was written by AI – as if the […]
The simplest content strategy ever
Are you tired of trying to follow all these content frameworks? — Engage, educate, entertain.— The 80/20 rule (80% value, 20% promotion).— The 4-1-1 rule (4 educational, 1 soft promotional, 1 hard promotional).— MOFU BOFU TOFU (this one always makes me cringe a little – can’t really explain why). If you’ve worked with me or […]
Want more PR? Do this
Here’s a stat that I love and that’s super motivating (regardless of where you are on your LinkedIn journey): There are 1 billion users on LinkedIn. But only around 1% post any original content. Let that sink in. That means 99% of people are just… scrolling. Watching. Consuming. But not creating. Not sharing their expertise. Not […]
LinkedIn company page strategy — continued!
I can’t help but follow up on last week’s newsletter about what to do with your company page because WOW, it hit a nerve! (“Nerve” might be a little dramatic, but hopefully you know what I mean ; ) My inbox flooded with questions like: “Should I keep my company page updated even if most engagement happens […]