I can’t help but follow up on last week’s newsletter about what to do with your company page because WOW, it hit a nerve!
(“Nerve” might be a little dramatic, but hopefully you know what I mean ; )
My inbox flooded with questions like: “Should I keep my company page updated even if most engagement happens on my personal page?” “Since I’m the only employee, should I share my personal posts to my company page?” “I’ve been tagging my company name in posts. Does that even make a difference?”
Amanda’s comment perfectly summed it up: “LinkedIn treats the company page like the ugly stepchild, so it’s easy to forget about them!”
Let’s fix that.
The Traditional Approach is Dead
The old way: Company posts content → Employee/CEO reposts
The new way: YOU post content → Company reposts it
This isn’t just a minor tweak. It’s a complete flip that changes everything.
Why This Strategy Works (5 Key Reasons):
1) It builds YOUR credibility
When your company page reposts your personal content, it signals authority. You’re not just some random person sharing opinions. You’re THE person behind the brand.
2) People buy from people, not logos
Your audience wants to connect with a human face, not a faceless brand. When they see your personal content amplified by your company, it creates trust faster than any corporate messaging ever could.
3) It solves the discovery problem
Most people don’t follow company pages for content. They find company pages through Google searches or LinkedIn searches – usually looking for the CEO/founder. Make it easy for them. Put your best content right there.
4) Company posts are basically invisible
Company page content only shows up 2% of the time in people’s feeds. But here’s the thing – the content still serves a purpose even if it’s not getting organic reach.
5) It creates brand awareness without extra work
People follow individuals on LinkedIn, but you can build brand recognition by consistently tagging your company and having it repost your content. Double exposure, single effort.
How to Implement This Strategy:
Step 1: Post on your personal page as usual Tag your company in relevant posts (but don’t overdo it)
Step 2: Go to your company page Repost your best personal content 1-2 times per week
Step 3: Don’t overthink it You’re not managing two separate content calendars You’re amplifying one calendar across two platforms
(On brand for LinkedIn, it is NOT intuitive how to actually post from your company’s page. I made a video to show you how to do this. )
Questions Answered:
“I’m the only employee – should I still do this?” YES! Especially if you’re the only employee. Your personal brand IS your company brand. Make that connection crystal clear.
“Does tagging my company in posts make a difference?” Absolutely. It creates the connection between you and your business. Plus, it makes the reposting process easier to track.
“Should I keep my company page updated if most engagement happens on my personal page?” You’re not updating it for engagement. You’re updating it for credibility and discovery. Think of it as your professional storefront, not your marketing channel.
The Bottom Line:
Your company page isn’t competing with your personal page. It’s supporting it.
Stop trying to create separate content strategies. Start leveraging the content you’re already creating.
One post. Two touchpoints. Maximum impact.
Quick Announcements:
- The Entrepreneur’s Visibility Summit started yesterday! If you registered, check your email. If not, there still be time [link]
- I’m booking out for the end of June if you’re looking to finally kick off (or accelerate) your LinkedIn journey – reply if you’re ready to make LinkedIn work FOR you instead of feeling like it’s working against you and make $$ along the way.
Toodles!
Natasha
P.S. By the way, of those 4 calls I booked from my company page, one signed and the others have next steps. Here’s the breakdown. Not bad for 10 minutes of prospecting!