I saw someone post last week that they get the same number of sales with 50,000 followers as they did with 12,500.
That should tell us something.
The followers quadrupled. The business results stayed flat.
Which means followers aren’t the metric that matters.
From Stadium to Block Party
LinkedIn used to feel like a massive stadium concert.
You’d walk on stage, deliver your content, and everyone in the audience could hear you equally well.
The biggest voices got the biggest crowds.
The most polished performances got the most applause.
Followers equaled influence.
But LinkedIn today is more like a neighborhood block party.
Why Block Parties Beat Stadium Concerts
At a stadium concert:
→ One person performs, thousands listen
→ The audience faces the stage
→ No one talks to each other
→ You leave the same way you came
At a block party:
→ Multiple conversations happen simultaneously
→ You move between different groups
→ People actually get to know each other
→ Relationships form naturally
Stadium concerts are memorable.
Block parties are where you make friends.
The Algorithm Rewards Neighbors
Here’s what the “my reach is down” crowd misses:
LinkedIn’s algorithm doesn’t care how many followers you have.
It cares how many meaningful interactions you create.
Every comment you leave on someone else’s post.
Every thoughtful reply you give.
Every genuine conversation you start.
These actions tell LinkedIn: “This person builds community.”
And community builders get rewarded with visibility.
Quality Over Quantity (Finally)
This shift levels the playing field completely.
You don’t need:
→ 100K followers
→ Dozens of likes on every post
→ Viral content that reaches thousands
You need:
→ The right conversations with the right people
→ Genuine engagement from your ideal clients
→ Content that resonates with your specific audience
You don’t need dozens of likes and comments.
You need the exact right eyes at the exact right time.
Your Network is Your Neighborhood
In the old LinkedIn, you needed thousands of followers to make an impact.
In today’s LinkedIn, you need deep relationships with the right people.
Your college roommate who’s now a VP.
The former colleague who moved to your dream company.
The prospect who’s been following your content for months.
These people don’t see your posts because you have a big following.
They see your posts because you’ve built genuine connections.
How to Win at the Block Party
You don’t need to command the room.
You need to connect with people.
→ Comment genuinely on posts that resonate
→ Ask thoughtful questions in your content
→ Respond to every comment like you’re talking to a neighbor
→ Share insights that help your specific community
→ Engage with others before expecting engagement back
The magic happens in the conversations, not the performance.
The Relationship Compound Effect
When you focus on conversations over vanity metrics, something beautiful happens:
Your content starts showing up in feeds of people who actually care.
Your network begins sharing your insights with their networks.
Business opportunities emerge from genuine relationships.
It’s slower than going viral. But it’s infinitely more sustainable.
Don’t Perform, Connect
The next time reach feels low, remember:
You’re not losing an audience. You’re gaining focus.
Instead of shouting from a stage, you’re having meaningful conversations with exactly the people who need to hear from you.
That’s not a broken algorithm.
That’s a better business strategy.
Toodles!
Natasha
P.S. The creators complaining loudest about algorithm changes are often the ones doing the least actual engaging. They still think LinkedIn owes them a stage.
Meanwhile, the people quietly building relationships are booking calls and closing deals.
Which neighborhood do you want to be part of?
P.S.2. My prices are going up at the end of the month for 1:1 coaching.
If LinkedIn is something you’re ready to take on this Fall, let’s chat!