I had one of those calls last week that reminded me exactly why I do this work.
My client wanted to catch up and share her wins since finishing our 3-month program (and ask about how I could possibly continue to support her.
What started as a quick check-in turned into 30 minutes of pure celebration.
We couldn’t get through a single story without another “Ohhhh and ALSO from LinkedIn!” moment.
The Before Picture
When Terrika and I started working together:
→ 0 followers
→ Had never written a post
→ Had no idea what LinkedIn was about
→ Was building Herb & Orchid but struggling to get traction
Pretty much starting from absolute zero.
The After Picture (Just 3 Months Later)
I’m pulling this straight from our call transcript because there was SO much I lost track:
→ 465 strategic followers
→ Podcast interview booked
→ Found her fractional CMO
→ Selected for retail readiness cohort
→ Secured sponsorship for a midlife event
→ Multiple VC connections in women’s health space
→ Connected with Cornell for production capabilities
→ VC presentation with her products featured on the menu
→ New mentor who sold her beverage company for millions
→ Panel speaking at major conference alongside top keynote speakers
Every. Single. Opportunity. Came from LinkedIn relationships.
The Real Magic
What gets me excited about Terrika’s story:
She didn’t just “post and hope.”
She treated LinkedIn like what it actually is – a relationship-building engine.
While everyone else is:
→ Posting motivational quotes
→ Sending generic connection requests
→ Treating it like a digital billboard (with literal billboard images)
Terrika is:
→ Having genuine conversations
→ Sharing her authentic journey
→ Building real relationships with people in her industry
→ Positioning herself as a thought leader in women’s health
And the results speak for themselves.
Beyond B2B
The coolest part? Terrika’s building a consumer product for women going through perimenopause.
Not exactly your typical “B2B LinkedIn success story.”
But here’s the thing everyone misses:
LinkedIn doesn’t care what industry you’re in. It cares about relationships.
Whether you’re selling to other businesses or building a consumer brand, you need:
→ Investors who believe in your vision
→ Partners who can help you scale
→ Mentors who’ve walked the path before
→ Industry connections who can open doors
And where do you think all those people hang out professionally?
What This Means for You
If you’ve been sitting on the sidelines thinking:
→ “My industry isn’t really on LinkedIn”
→ “I don’t have anything interesting to share”
→ “It’s too late to start building a presence”
Terrika’s story is proof that those are just excuses.
She started from zero and built something incredible in just three months.
Not because she has some secret talkent.
But because she committed to showing up authentically and building real relationships.
You might not have a cool non-alcoholic health beverage specifically for women in perimenopause+, and your industry might be different, but the principles are the same: relationships first, opportunities follow.
The Ongoing Journey
You could read Terrika’s story and think she’s got it all figured out and doesn’t need anymore help with LinkedIn. But she knows there’s so much more to explore.
That’s why she’s joining my REALationship Growth Method for ongoing support.
Success on LinkedIn isn’t a destination. It’s a practice.
And the people who treat it that way – who invest in relationships for the long term – those are the ones who create opportunities that change everything.
Your story could be next.
Ciao for now!
Natasha
P.S. If reading about Terrika’s transformation got you thinking “I want that too,” Let’s talk.
The REALationship Growth Method is designed for people who are ready to stop treating LinkedIn like a resume and start treating it like the relationship-building engine it actually is.
Reply “REAL” and I’ll send you the details.